How to become a Pinterest Manager and earn money in 2025

There are so many ways to make money online. Today, you will learn how to become a Pinterest Manager and earn money to take care of yourself and your family better.

So, you might be wondering, “What does a Pinterest Manager do ?” and “How much do Pinterest Managers make?

A Pinterest Manager is an expert in providing professional Pinterest services who takes over, manages, and grows your Pinterest account and helps you achieve your goals.

Some super busy entrepreneurs wish to focus on other things but need to share their products/services on Pinterest, and also understand that you cannot do it all alone, so hiring a Pinterest Manager works best. That is where you come in. How to earn money managing Pinterest accounts is not as far-fetched. So many people have been successful as a Pinterest freelancer (even students!). You just need to know the steps to earn money as a Pinterest account manager and the right strategies to use.

How to become a Pinterest Manager for small business

How to become a Pinterest Manager and earn money in 2025

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Becoming a Pinterest Manager can be a fun and rewarding job. Get started by taking a Pinterest Manager free course or a paid course. In Pinterest account management, you will have to liaise with clients, show a Pinterest plan or strategy (keyword, competition, analysis), send emails, conduct onboarding, send welcome emails, state packaging and pricing, etc.

Pinterest Manager skills needed in 2025

Create and Design – You will be creating a lot of pins, and they need to be eye-catching and appealing.

SEO skills to drive traffic – You will need to understand how to drive traffic by researching and implementing the keywords needed for pins, board titles and descriptions for your content to be found.

Good communication and time management skills – You will need to communicate your efforts, strategies, plans, and overview of strategies with clients. They will know how close you are to their goal.

Analytical skills – You’ll have to be able to track and analyze metrics in Pinterest. All the clicks, saves, traffic, etc, to see what is working for your client and what’s not. This is very important if you really want to learn how to earn money managing Pinterest accounts.

Marketing Skills – You have to know what to promote and when. Also need to use pins to drive traffic. So you have to be strategic in wording.

Good organization skills – You might have to be managing a portfolio of clients, and so you need to be very organized to ensure that each client is being taken care of and their goals are met.

Pinterest Manager job description

So, what does a Pinterest Manager do daily?

Conduct an audit for Pinterest accounts – An audit will allow you to analyze the client’s account, develop strategies, and know what you have to do to gain a happy client and align with their goals.

Create pins, boards, infographics – Ok, here’s the thing, don’t make ugly pins, and it’s that simple.
Canva has so many templates you can choose from to make pins, and you can even use the free account. If you want better stock photos, you might want to upgrade to Canva Pro. Ensure you create relevant boards for your pins, and infographics work well too, especially with Idea pins.
Schedule pins – Tailwind is a good tool for you to use. They are also an approved partner for Pinterest
Create client portfolios – Allow clients to see what exactly you will be working on. Each client will be different.

Set up Pinterest business accounts – You will be setting up business accounts for your clients instead of personal ones (required). They can always choose to convert from personal to business.
Optimize overall Pinterest accounts – Ensure you use keyword research to help find the right keywords to use. They’re tools like Key Search, Semrush, etc. Optimize pin profile bio, pin descriptions, and boards.
Do Pinterest research – Never stop learning about Pinterest, its algorithm changes, dos, and don’ts, trends, your competition, etc.

Grow Pinterest account following and drive website traffic – As a Pinterest Manager, You want to ensure that your client’s account is growing. Stay focused on that.
Analyze competition, Pinterest metrics, and statistics – Your Pinterest analytics will help you to understand how you’re doing and if you’re reaching your goals. But

Prospecting for new clients – You want your business/clientele to grow and so you should be seeking new clients.
You could join Facebook groups and look for people asking questions that you can help with. Another option is to run ads on social media to get your brand/services known.
Instagram is also a good way to get clients. Remember to use hashtags so you can be found.

Create and send Pinterest Manager onboarding template for clients

How to find clients as a Pinterest Manager Freelancer

I know many people are seeking Pinterest management jobs, but how do you find them?

Take it that you’ve already learned about Pinterest and are ready to showcase your new skills, you can begin to:

1 Work on your account first – When you practice on your own account, you will get that experience while trying to implement all you have learned.

You will use different strategies and see what works for you. It’s all about growing your account so you can use this as a testimonial later on.

2 Create a website/landing page – Having a website or landing page where people can go to see your Pinterest service offerings and rates is a good thing. For me, it looks even more professional.

3 Create client packages – Provide different packages/rates for clients to choose from. (This might be 3 options).

4 Join Facebook groups and begin networking – Introduce yourself to relevant Facebook groups, tell what you do, and network. That’s how a lot of people find prospects.

5 Be genuine and gain people’s trust

Always be transparent and show someone you genuinely want to help them succeed and reach their goals.

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Pinterest Manager salary

So let’s cut to the chase, how much does a Pinterest manager earn monthly?

Some Pinterest Managers determine their pay through their unique packages and the number of clients they receive per month. Yes, they create their own prices and tailor it to suit their clients’ needs. It’s all up to you. State what you offer, find out what their goal(s) are, and work from there.

You may charge $100, $200, $350, etc, depending on the client and the work you will do.

Pinterest Manager Free Course

Here are some free courses/resources below that you can learn from:

Now, for those of you who opt to pay for your Pinterest course, I’ve got you, too. Here are some options:

Pinterest Manager Academy – Here you can find different programs to choose from (Become a Pinterest VA today, Pinterest Manager Academy, & Pinterest Expert Business Academy)

Passive Profit with Pinterest Course

So there you have it. So many people nowadays are seeking to become a Pinterest Manager or a Pinterest Va (virtual assistant).

Pinterest is helping a lot of businesses to reach new levels, scale, and achieve their goals.

The traffic one can receive on Pinterest is great if you know what you’re doing. Therefore, I hope this article gave you a start to your new remote career, whether you choose to do it part-time or full-time.

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FAQ

Are Pinterest Managers in demand?

Yes, businesses and entrepreneurs do not have time to manage their Pinterest accounts as they strive to spend their time with other aspects of their business. Hence, they seek to hire a Pinterest manager.

Why hire a Pinterest manager?

Because noone can do it all by themselves and Pinterest Managers helps to boost your Pinterest traffic and helps generate sales for your business.

How do I start a Pinterest Manager business?

After you’ve learned all about Pinterest management and the tools you need to proceed with your Pinterest services, start prospecting for clients on various platforms. For example, on Facebook, Instagram, etc. Make your offerings known so you can get the ball rolling.

Should I hire a Pinterest Manager?

You might be the one in the position who wants to hire a Pinterest Manager. No worries. You can find Pinterest managers on Fiverr, Social Media, Upwork, LinkedIn, and other platforms mentioned in this article.